HUM Tv Network Jobs General Manager :
Organization: HUM Tv Network
WE’RE Recruiting! General Manager – Youtube Interactive Department
QUALIFICATION Bachelor’s/Master’s degree
EXPERIENCE 6 Years
Key Responsibilities:
- Develop and implement a comprehensive YouTube growth strategy aligned with the channel’s objectives.
- Oversee the content pipeline, including publishing, optimization and scheduling for consistent performance.
- Use data-driven insights to shape content strategy, posting frequency and audience engagement.
- Drive subscriber, viewership and retention growth through continuous performance analysis and optimization.
- Maximize CPM and RPM through effective content categorization, metadata and playlist optimization.
- Track and analyze KPIs to refine overall strategy.
- Ensure compliance with YouTube policies, copyright laws and community guidelines.
- Implement SEO and discoverability best practices across titles, tags, thumbnails and descriptions.
- Lead and mentor a results-driven team, fostering collaboration and innovation across content, analytics and design functions.
Key Competencies:
- Bachelor’s degree in Media, Marketing, Business, or a related field (Master’s preferred).
- Minimum 6 years in digital media, with at least 2 years in a senior YouTube leadership role.
- Experience in scaling YouTube channels and driving engagement and revenue growth.
Location
- Islamabad
Apply: careers@hum.tv