Punjab Group Jobs Assistant Brand Manager
Organization: Punjab Group
WE ARE Recruiting Job Title Assistant Brand Manager Location: Head Office Lahore
Key Responsibilities and Duties
- Plan and run multi-channel digital campaigns to boost user acquisition and engagement.
- Create SEO-optimized content for websites, blogs, social media, and email marketing.
- Manage digital brand assets to ensure consistent messaging and user experience.
- Analyze campaign data to identify trends, content preferences, and growth opportunities.
- Define and track KPIs and ROI, and present performance reports to stakeholders.
- Collaborate with product, tech, and academic teams for feature launches and resource development.
- Oversee customer service channels and address user feedback promptly and professionally.
- Lead video/webinar projects and manage newsletters and product update content.
- Conduct market research and competitor analysis to shape strategy and positioning.
- Support scalable processes for quality control, user satisfaction, and cross-functional alignment.
Qualification and Experience Required
- Bachelor’s in Marketing, Communication, or EdTech (Master’s preferred).
- 3-4 years of experience in EdTech, SaaS, or digital marketing.
- Strong grasp of analytics, CRM, and digital tools.
- Excellent communication and project management skills.
- Understanding of EdTech trends and learner needs.
- Empathy, creativity, and a growth mindset.
To Apply, send your profile to careers@pgc.edu.pk